Freshly unearthed Norfolk Peer new potatoes, ready for the pot.

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Norfolk Peer - premium new potatoes

Norfolk Peer is a premium brand of new potatoes, cultivated and chosen with care to ensure the highest standards of appearance and flavour.

The quality and taste difference of Norfolk Peer is achieved through our professional agronomy and fine attention to detail throughout the growing season; a combination resulting in a potato crop of the very highest quality.

The Norfolk Peer Story
In early 1400, 'The Pedlar of Swaffham' (a Norfolk man) found gold under his own apple tree. So plentiful was his wealth that he rebuilt the north aisle and tower of the local church.

600 years later, another Norfolk man, William Gribbon, has also found gold with these splendid Norfolk Peer potatoes - not under an apple tree, but in his fields all around Swaffham.

Bright in appearance and delicious in taste: Norfolk Peer - Nature's finest unearthed.

In the summer of 2010, our Farm Manager, William Gribbon, was out walking with his family, picking vegetables for Sunday lunch. His family enjoyed the fresh, new potatoes with such enthusiasm that William decided he wanted everyone to understand the difference and enjoy the very best fresh produce. Out of these initial thoughts Norfolk Peer was born.

"It's been a steep learning curve but it feels exciting to give the customer something I know they will really enjoy" William said.

Availability
Norfolk Peer new potatoes are seasonal produce and grown for a harvest period from June until September. A variety of pack sizes is available. Norfolk Peer is easily differentiated from alternative purchase options; traditional in design yet with a distinctive high quality appearance.

Our Produce
Norfolk Peer premium new potatoes.
Norfolk Bakers, chosen to produce the best baking potatoes.

Download an overview of Norfolk Peer (PDF 5.4Mb opens in new window)

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